Customer Focus

Without satisfied customers, you don’t have a business. In today’s competitive markets, understanding your customer requirements and delivering quality products on time are essential for establishing long-term relationships and working partnerships. The self-assessment audit module on customer focus will help you assess your customer service level and the quality of partnerships your business has.

This section is intended to elicit the service level you provide to your customers and the robustness of the quality system that supports your business. 

Congratulations to the 2011 winner AESSEAL

AESSEAL prides itself in knowing that they never compromise on customer service. As a result of this they have seen a steady growth in sales over the last five years and have extremely high levels of customer satisfaction.

Rotherham-based AESSEAL, founded in 1979, is currently in its 33rd year of consecutive sales and trading profit growth.

Everything at AESSEAL is kept at component level and made to order by a skilled team to quickly satisfy customer demands. A modular product range allows over 10 million permutations of product to be supplied incredibly quickly, and the company also manufactures over 13,000 custom-engineered specials per year.

The Manufacturing Excellence judges who visited the AESSEAL plant were particularly impressed by the company’s high customer focus, the 24/7 nature of the manufacturing process there and the high level of on-target deliveries.

The company’s business was also seen as particularly robust given its high number and diverse range of customers as well as its numerous new market targets. The company is also considering installing thermal insulation at its plant to cut energy wastage.

The company is currently the world’s 4th largest mechanical seal manufacturer with an objective to reach sales of £150 million by 2012, but through its focus on customer service it aims to eventually become the number one seals manufacturer in the world.

Jonathan Wilkinson, CEO of AESSEAL plc, said:

 “The company’s mission statement has always been clear: to deliver such exceptional service that our customers need never consider an alternate means of supply. Delivering on that promise is difficult – but the business has been designed to achieve it. We have great people who care about customer service, and we give them the tools to deliver”.

 

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© 2011 Institution of Mechanical Engineers. IMechE is a registered charity in England and Wales number 206882